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Mue

Everything you need to manage, track, and optimize links

From simple link shortening to advanced attribution


Analytics & Attribution

  • Click Tracking

    All Plans

    Real-time click data with detailed visitor insights.

  • UTM Management

    Pro+

    Built-in UTM parameter builder for campaign tracking.

  • Conversion Pixels

    Pro+

    Track conversions with Facebook, Google, and custom pixels.

  • Multi-Touch Attribution

    Business+

    Understand the full customer journey across touchpoints.

  • Funnel Visualization

    Business+

    Visualize drop-offs and optimize your conversion funnels.

  • Real-Time Dashboards

    All Plans

    Monitor campaign performance with live analytics dashboards.

Analytics dashboard showing click tracking and conversion funnels

Advanced Targeting

  • Geo-Targeting

    Pro+

    Route visitors by country, region, or city to localized content.

  • Device Targeting

    Pro+

    Direct mobile, desktop, and tablet users to optimized pages.

  • A/B Testing

    Business+

    Split traffic between multiple destinations to test performance.

  • Deep Links

    Business+

    Seamless iOS and Android app deep linking with web fallbacks.

Targeting settings showing geo-targeting and device rules

Team Collaboration

  • Workspaces

    Pro+

    Organize links by team, client, or project with unlimited workspaces.

  • Role-Based Permissions

    Business+

    Control access with admin, editor, and viewer roles.

  • Shared Collections

    Pro+

    Group related links into collections for easy management.

  • Activity Feed

    Business+

    Track team activity with real-time updates on link changes.

  • Comments

    Business+

    Leave comments on links to collaborate with teammates.

  • @Mentions

    Business+

    Mention teammates in comments to notify them instantly.

Team collaboration workspace with shared collections and permissions

Integrations & API

  • REST API

    Pro+

    Full-featured API for link creation, analytics, and management.

  • Webhooks

    Business+

    Real-time event notifications for link clicks and conversions.

  • Zapier

    Pro+

    Connect Mue with 5,000+ apps via Zapier integration.

  • Slack Notifications

    Business+

    Get instant alerts for link activity in your Slack channels.

  • Browser Extension

    All Plans

    Shorten links from any page with our Chrome extension.

Integrations page showing API, webhooks, and third-party connections

Security & Compliance

  • Link Safety

    All Plans

    Automatic Google Safe Browsing checks for malicious links.

  • Abuse Prevention

    Business+

    Advanced spam and abuse detection to protect your brand.

  • GDPR Compliance

    All Plans

    EU-compliant data processing with full privacy controls.

  • SOC 2

    Enterprise

    SOC 2 Type II certification (coming soon for Enterprise).

  • SSL Encryption

    All Plans

    End-to-end encryption for all links and analytics data.

Security dashboard showing link safety and compliance features

See all features in action

Explore our interactive product tour to discover how Mue can transform your link management workflow.